Digital Sovereignty

Your Eyes Are Not for Sale

An advert online is often chosen for you as the page loads, from what is known of your trail: the sites you opened, the apps you used, the phone in your hand. Blocking ads takes away what is shown to you. Turning off the identifiers, and saying no in law, takes away what is sold of you.

Step 1

Block the Ads

In your browser’s own settings. Where a browser has no blocker of its own, its steps cut the tracking behind the ads instead. A blocker you add from a store is made by another company and reads the pages you open, so choose one whose maker you trust.

Samsung InternetOn Galaxy phones

Samsung Internet takes ad blockers made by other companies, from the Galaxy Store.

Block

  1. Open Samsung Internet and tap the menu at the bottom right.
  2. Tap Ad blockers.
  3. Choose a blocker, tap its download button, then switch it on.

From Samsung UK support. Menus move between versions; if a name differs, search the browser’s settings for “ads”.

ChromeOn Android phones

Chrome on Android takes no add-ons and cannot block every ad. It removes ads from sites that break the Better Ads Standards, and it can stop pop-ups.

Intrusive ads

  1. Tap More (the three dots, top right), then Settings, then Site settings.
  2. Under Content, tap Intrusive ads. Leave it set so that intrusive ads are removed.

Pop-ups

  1. In Site settings, tap Pop-ups and redirects.
  2. Turn off Pop-ups and redirects.

From Google Chrome Help. Menus move between versions; if a name differs, search the browser’s settings for “ads”.

FirefoxOn Android phones

Firefox blocks no ads by itself. Ad blockers come as add-ons from addons.mozilla.org; its own settings cut the tracking behind the ads.

Block trackers

  1. Tap the menu (three dots), then Settings.
  2. Under Privacy and security, tap Enhanced Tracking Protection.
  3. Choose Strict. It blocks more trackers than Standard, and may break parts of some sites.

Global Privacy Control

  1. Tap the menu (three dots), then Settings.
  2. Find Tell websites not to share & sell data and turn it on. Private tabs send it already.

From Mozilla Support. Menus move between versions; if a name differs, search the browser’s settings for “ads”.

SafariOn iPhone

Block

  1. Download a content-blocking app from the App Store.
  2. Open Settings, tap Apps, then Safari, then Extensions.
  3. Turn on the content blocker. You can use more than one.

From Apple Support. Menus move between versions; if a name differs, search the browser’s settings for “ads”.

ChromeOn computers

Chrome on a computer takes extensions, ad blockers among them, from the Chrome Web Store.

Intrusive ads

  1. Select More (top right), then Settings, then Privacy and security, then Site settings.
  2. Under Content, open Additional content settings, then Intrusive ads.
  3. Under Default behaviour, choose the setting that blocks ads on sites that show intrusive or misleading ads.

From Google Chrome Help. Menus move between versions; if a name differs, search the browser’s settings for “ads”.

FirefoxOn computers

Firefox blocks no ads by itself. Ad blockers come as add-ons from addons.mozilla.org; its own setting below tells sites not to sell or share your data.

Global Privacy Control

  1. Open Settings, then Privacy and security.
  2. Tick Tell websites not to sell or share my data. Firefox saves it at once.

From Mozilla Support. Menus move between versions; if a name differs, search the browser’s settings for “ads”.

Microsoft EdgeOn computers

Edge blocks no ads by itself. Ad blockers come as add-ons from Microsoft’s Edge Add-ons site; tracking prevention cuts the tracking behind the ads.

Tracking prevention

  1. Select Settings and more, then Settings, then Privacy, search, and services.
  2. Select Tracking prevention and make sure it is on.
  3. Select Strict. It blocks most trackers across sites; some sites may not work as expected.

From Microsoft Support. Menus move between versions; if a name differs, search the browser’s settings for “ads”.

Step 2

Turn Off the Name Tag

Your phone carries an advertising identifier that apps can read, so the same advertiser knows you in every app. Delete it, and stop apps asking to track you.

AndroidGalaxy and other Android phones

Delete the advertising ID

  1. Open Settings, then Privacy, then Ads.
  2. Tap Delete advertising ID and confirm. Apps that ask for it then get only zeros.

Delete came with Android 12. On older versions, tap Privacy, then Advanced, then Ads, and turn on Opt out of Ads Personalisation. Phone makers name these menus differently; on a Galaxy, search Settings for “Ads”.

From Google Play Console Help.

iPhoneApps that track, and Apple’s own ads

Stop apps tracking you

  1. Open Settings, then Privacy & Security, then Tracking.
  2. Turn off Allow Apps to Request to Track. Any app that asks is then told not to track you.

From Apple Support.

Apple’s own ads

  1. Open Settings, then Privacy & Security, then Apple Advertising.
  2. Turn off Personalised Ads.

From Apple’s advertising privacy notice.

Google AccountEvery site and app that shows Google’s ads
  1. Open My Ad Center, signed in.
  2. Select Off next to Personalised ads, and confirm. It turns them off on Google’s partner sites and apps too.

From My Ad Center Help.

Step 3

Say It to Every Site at Once

Global Privacy Control is a signal your browser sends to every site you open: do not sell or share my data. Firefox has it as a setting (step 1); Brave and DuckDuckGo send it on their own. See whether your browser sends it.

In California a business that sells or shares personal information must take the signal as your request to opt out. In the UK and the EU, Article 21(5) of the GDPR lets you object by automated means using technical specifications.

Step 4

Your Right to Say No

United Kingdom

Article 21(2) of the UK GDPR: where your personal data are used for direct marketing, you may object at any time, profiling for it included. Article 21(3): once you object, they may no longer be used for it. There is no balancing test and no reason to give. The text.

Regulation 22 of the Privacy and Electronic Communications (EC Directive) Regulations 2003: no one may send you marketing by email or text without your consent first. The exceptions are a business you bought from, or were buying from, writing about its own similar products, and, since 5 February 2026, a charity writing about its own purposes to someone who supported or asked about them. Either must give you a simple, free way to refuse in every message. The text.

Complaints go to the Information Commission.

European Union

Article 21(2) and (3) of the GDPR, Regulation (EU) 2016/679, in the same words: you may object at any time to direct marketing, and then it stops. The text.

California

Section 1798.120 of the Civil Code: you may tell a business at any time not to sell or share your personal information, sharing meaning passing it on for advertising across sites and apps. Section 7025 of title 11 of the California Code of Regulations makes Global Privacy Control that request, for the browser or device that sends it. The regulations.

Say It in Writing

To any company that markets to you, by email or in its privacy settings. In the UK or the EU:

I object, under Article 21(2) of the GDPR (the UK GDPR, if you are in the United Kingdom), to the use of my personal data for direct marketing, including profiling for it. Under Article 21(3), please stop, and confirm that you have.

In California:

Under section 1798.120 of the California Civil Code, do not sell or share my personal information. Please confirm that you have stopped.

To claim what they hold on you as well, write the letter that claims it.

What a Page Cannot Do

No web page can block ads on other sites or change your browser’s settings; only you can, in step 1. A browser blocker does not reach the ads inside apps, and deleting the advertising ID does not stop a company knowing you by the account you sign in with. Each step cuts the trail; none of them ends it.

This site shows no ads and sells nothing of yours. The Digital Proclamation is the whole constitution.

General information, checked against each browser and phone maker’s own help pages and the law as it stood on 1 November 2026. Not legal advice.